Just in case you haven’t noticed already, pink has been everywhere. From interiors to fashion to food, the color has been the focal point of design (and, as a result, many a millennial Instagram). New York Mag recently published a story chronicling the hue’s rise to fame, summing up why we can’t get enough of 2017’s answer to Barbie pink: “It’s cheeky, sincere, and nostalgic all at once.”
Perhaps the best part of this pink explosion is its influence on beauty. This spring, expect to embrace the shade as your new shadow of choice, especially for days when you want to spice it up. Instead of turning to your go-to smoky eye for a night on the town, pile on a romantic pink.
Consider this the only makeup look you’ll have to attempt all season long.
Pulling off pink shadow is all about keeping the rest of your look simple. Think of it like you’re creating a rosy sunset on your eyelids. The color should be gradual, light, smooth and even. Here are the best products to get the job done:
For those who seek a super shiny lid, go for pink shadows with glossy, balmy or creamy textures:
Le Métier de Beauté’s Crème Fresh Tint – Although multi-purpose in nature, this tint really works on the eyes. It leaves a subtle finish that’s perfect for day-to-night. It’s also relatively crease-free, so you don’t have to worry about a mess.
Eyeko Alexa Chung Me and My Shadow Liner – If you want a more smudged rocker look, opt for an eyeliner in a pinky shade. This one by Eyeko is the perfect rose gold color. Blend it with a brown or grey liner with a metallic finish for added drama.
Charlotte Tilbury Eyes to Mesmerize – Charlotte is known for her celebrity makeup work, need I say more? This pop of shimmery perfection goes on smooth and leaves you with a perfectly undone look that’s oh so French.
Tom Ford Cream Color for Eyes – This is the real deal, girls. Sure, it’s a bit pricey, coming in at $45, but it’s definitely worth it. It’s the color that Annie used on her wedding day. The color has a frosted, pearly finish that’s super unique and amazingly photogenic.
YSL Couture Mono Eyeshadow – Channel your inner 60s cinema icon and go with a powder pink. YSL’s is perfect, because it has a touch of iridescence, which makes the shade more 2017 in the chicest way.
Sisley Phyto 4 Ombres – If you’re going out, mix pinky hues with browns and tans to create a sexy evening vibe. This palate by Sisley Paris gives you the perfect set of 4 colors that effortlessly blend with one another.
NARS Smudge Proof Eyeshadow Base – This is the secret to keeping your color on all day or night. The NARS base holds it all together without feeling heavy or cakey. This is a great staple to have on hand, no matter what makeup look you’re going for.
Kevyn Aucoin Exotique Diamond Eye Gloss – If you want to pump up your color (both cream or powder) in a major way, layer on an eye gloss. It creates the most jaw-dropping shine that gives you an effortless cool-girl look.
Images, from ELLE France March 2017, Daphne Groeneveld by Steven Pan.