The name Josie Maran is synonymous with three words: Supermodel and Argan Oil. It’s obvious – Josie is drop-dead gorgeous…but what is the deal with this Argan Oil, and why is it so life changing? It turns out that this magical oil is the foundation of Josie’s all-natural, nontoxic and eco-friendly line, Josie Maran Cosmetics. In my constant quest to find natural products that actually work – because lets face it, most don’t – I thought I would do a little investigative work into Josie’s chic line and this miracle oil.
Argan Oil, commonly referred to as “liquid gold” or “The Gold of Morocco,” is produced from the Argan tree in the deserts of Morocco. It is all-natural, 100% organic, chemical-free and has been used by Moroccan women for centuries for its cosmetic – and nutritional! – benefits. This in-sane oil literally does it all. Packed with a super high concentration of Vitamin E and essential fatty acids (similar to avocado) it soften the driest of skin and reduces redness. It also minimizes fine lines, soften cuticles, treats split ends and of course, and most importantly, easily absorbs into skin to give you a youthful, dewy glow! You can even make a salad out of this oil. #obsessed
So the #1 must-have is the 100% Pure Argan Oil. You just need it. It literally feels like liquid silk. But for summer, I decided to take it to the next level with the limited edition formula that is infused with Radiance. It includes all of the same benefits as classic oil but is enhanced with an extra bronze and delicately shimmering boost. This is perfect for my daytime routine, especially when I am in a rush, and I want to look dewy and hydrated but not deathly pale. Hello – I avoid the sun like the plague.
I am also in love with Josie’s Argan Moisturizing Stick. You really need three of these babies, one for your handbag, medicine cabinet and bedside table. I load this oversized solid oil EVERYWHERE, my lips, collarbones and cheekbones, and at night on my eyebrows, cuticles and under eyes. It is oddly addicting, plus the smell is amazing.
As side (and more obvious) note, shouldn’t we all be using products that are developed from someone who looks as good as Josie? Um. Duh. True, Argan Oil probably won’t turn us into models, but it will enhance our look and keep us looking our very chicest.