Did you know that the sense of smell triggers more emotional memories than any of the other five senses?
This week I had the pleasure of participating in an exhibition for Maison Martin Margiela’s fragrance collection ‘Replica’. The French cult-like brand asked artists and tastemakers (thats me!) from around the world to provide photographs close to their hearts, where details call upon an olfactive and sensorial intimacy. When looking at each photograph, the viewer can discover each moment as though they are looking into a kaleidoscope of memory.
I provided four images for my three favorite scents:
Beach Walk, Calvi 1972 (above)
Flower Market, Paris 2011 (above)
Funfair Evening, Santa Monica 1994 (above & the very first image of me)
This work in progress began in Paris, and was just celebrated at Site 109 in the Lower East Side and will live and grow across social media, continuing to create more olfactive and collective memories as a larger community.
I decided to take part in this super cool project because I am a big believer in connecting the fragrance I wear to a vivid memory, so every time I experience the scent I am reminded of something beautiful. I also love these scents and their gorgeous packaging! The silhouette of each ‘Replica’ bottle is inspired by classic apothecary jars, and carries a 100 percent cotton label that resembles the tags used on the clothing and accessories for the brand’s original ‘Replica’ couture collection. The unique pumps are wrapped with a rope to symbolize the authentic reproduction of the couture line.
You simply must try.