Danielle Snyder is one half of the sista duo behind mega-successful, boho-chic jewelry line DANNIJO. A peek into the life of this sister can be seen simply by scrolling through her instagram feed – a visual diary that chronicles her effortlessly fabulous life. The focal point of her feed is always the jewelry, but it’s the story and the lifestyle that Danielle and her sister Jodie are really selling. From Paris Fashion Week to Coachella, St. Bart’s to Montauk, it’s obvious that this girl is totally in the know. Oh, and her cool-kid style and perfectly tousled hair is just part of the package.
Raised in Florida, Danielle and Jodie used their cardiologist father’s medical tools to teach themselves how to make jewelry while in middle school. After college, the two girls reunited in New York, and, seemingly overnight (and in part thanks to their inventive use of social media), turned their childhood passion into the cult jewelry brand that it is today. But back to that hair. And what mascara does she swear by? I sat down with my latest Glow Girl to get inside beauty scoop.
Annie: What are you obsessed these days?
Annie: What’s the best beauty secret you have every learned?
Annie: When it comes to skincare, what is on your top shelf?
Danielle: SK-II Facial Treatment Masks are my favorite. [My fav too! Even Eva Chen is obsessed and there is a reason why. Not kidding, these are life-changing]. They’re pricey but great for when you need a little treat. Exuviance Gentle Cleansing Creme is also a favorite of mine. I love Blanc de Courrèges perfume and Lierac by LIERAC After Sun Intense Hydration Repair Cream which I discovered in Paris.
Annie: What is in your makeup bag this very moment?
Danielle: Butter London Honey Pie Cream Blush, MAKE Lipstick in Jakarta, Mac Lipstick in Ruby Woo, YSL Terre Saharienne Bronzer, Maybelline Express The Falsies Mascara in Black, Maybelline Liner Express Eyeliner in Brown and loads of berry and red lipsticks.
Annie: Let’s be honest, your hair is off the charts. Describe your hair routine and products.
Danielle: I love dry shampoos, especially Klorane Dry Shampoo Non Aeorosol and Oribe Apres Beach Wave and Shine when I’m on the go. I’m pretty lazy with my beauty routine, so I love products that are fast and easy. I don’t blow dry or brush my hair so I like any product that gives my hair extra volume without extra work.
Danielle: For breakfast, I love egg whites, avocado and gruyere on a whole wheat wrap (with ketchup and hot sauce) or oatmeal with berries and nuts and a soy au lait. For lunch, I’ll have a hearty salad with balsamic vinegar and extra virgin olive oil and a pecan raisin multigrain roll or sushi. For dinner, I love thin crust pizza, pasta, sushi or tacos.
Annie: If you were stranded on a desert island, what are the 5 products you couldn’t live without?
Danielle: I’d have to say Pellegrino Sparkling Water, Burt’s Bees Beeswax Lip Balm (I’m addicted!), Coconut Oil, Shu Uemura Eyelash Curler (or Napoleon Perdis Eyelash Curler), and some type of hydrating body lotion for sensitive skin like Sunday Riley Disrobe Body Lotion.
Annie: Your travel schedule is literally insane. What are your tips for reviving yourself after a long flight? Post fashion week detox plan?
Danielle: No juice cleanses for me, but I love a good workout to get back into the swing of things. These days I love Pilates and boxing. Hydrating face masks are great for dry skin after long flights. Post fashion week, I drink loads of water, sleep and spend time with family and friends.
Annie: What Spring ‘14 beauty trends are you most looking forward to?
Annie: What is your signature lip color?
Annie: And back to jewelry… What was the moment that you knew that you really made it?
Danielle: Beyoncé bought one of our necklaces from Bergdorf’s our first month in business back in 2008 and wore it on tour all over the world. Every magazine picked it up and credited DANNIJO.
Thanks, Danielle! DANNIJO items that are currently on my wishlist? The Cruz Earrings, the Clara Clip-On Earrings, the Tullia Multicolor Mini Big Necklace and the Peeta iPhone 5 Case. You simply must check them out.