I would have to say that one of the most commonly used phrases amongst my friends and acquaintances is, “I’m soooo busy.” I totally get it. Everyone is SO insanely mother effing swamped, which is why it’s difficult to carve out time to apply an at-home facemask (let alone schedule in a monthly visit to the facialist). But caring for your skin is absolutely necessary – for your life. A busy schedule is precisely the reason why maintaining a luminous glow is so important.

I am a huge believer in at-home facemasks – I literally apply them every other day and sometimes everyday. I know that might sound crazy, but whatever. For those of you who can’t seem to find the time, I have the answer…

La Prairie Skin Caviar Luxe Sleep Mask – out in October – is a multi-tasking magical formula that works, while you sleep! Check this out: At night, your skin is at its absorption peak during “resting status.” Plus, gravity is on your side baby. Brush on this mask just before bedtime with the cute little applicator and allow the luxurious creamy texture to instantly melt into your skin. It’s formulated with Caviar Extracts to firm and lift, phytic acid and Carica papaya to speed up cell turnover and brighten, and Sunflower Seed Oil to replenish skin’s moisture levels. It’s perfect for all ages too.

OK, so after integrating this mask into my daily beauty routine, I wake up with fewer lines and a more radiant, dewy glow that lasts all day. My skin feels tighter and healthier for the rest of the week. Whoop whoop! This is the best facemask. Period. Yes, yes, it is pricey, but so worth it. Consider it a trip to the facialist – at home. This takes “beauty sleep” to a whole new level.

I can see this turning into a real addiction…