Only BYREDO would dare to launch a scent without a name. To celebrate the tenth anniversary of the brand, Ben Gorham decided to create a nameless fragrance that leaves everyone free to create his or her own interpretation. What makes this particular fragrance immensely unique is that is comes with it’s own set of stickers and a wooden pen that encourages originality, personalization and doesn’t require perfection. The idea is that you should be able to wear the scent, create your own associations and come up with the name that you see fit…like Flame Raison…or Wear Me…I don’t know, just thinking out loud here. But seriously, how cool is this?
Why I Will Only be Wearing BYREDO’s Unnamed Scent this Fall
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